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The Bullshit Behind "I Don't Do it For Money"



“I Don’t do it for Money” is probably the most common thing uttered by a strength coach when talking about business or career paths and I was probably as guilty as any in this regard. It’s a valiant statement, it sounds good, it makes you look like a good person, but does it hold up? Does it allow you to allow you to become the best version of yourself as a coach?


I would say no and this is why I’m calling Bullshit on the statement.


Why: “I Don’t do it for Money”


My ultimate goal for this business is “To positively affect as many people’s lives as I can and leave a purposeful lasting legacy”


Starting with “The End in mind” I know that I’m going to need steps to get me to this ultimate goal. Here are three I laid out:


“How do I affect as many lives as possible and leave a lasting legacy?”


1. I must be really good at what I do

2. I must be really good at communicating that I’m good at what I do

3. I must be financially stable enough to be able to put my time into #1 and #2


With these three things stated as my path to my ultimate goal I really want to dive into #3 because this is what a lot of people hate on coaches for and what a lot of coaches put themselves in a hole for.


If I don’t have #3 and I’m always worried about paying bills then I cant spend as much time focusing on goals #2 and #1. If I cant spend my time working on those things than I cant accomplish my ultimate goal! So either I need to change my goals or change my actions. Personally I chose to change my actions. This is where a lot of people get confused or mixed up. My actions still lead to me helping people, still gives them momentum and helps them change their lives for the better but am I really able to do this to the best of my abilities with no financial stability? If after working with my athletes or clients I have to go and work another job or stress about paying the bills? Probably not! Its bad in a two fold way. 1. It takes away from time that could be spent becoming a better coach and 2. It drains your battery as a coach. Both of these things are what are going to make you stay the same or get worse as a coach which will lead to less clients which will lead to this cycle repeating.