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No Body Fucking Cares About Your Biceps


I Thought This Was Going To Be the Best Moment Of My Life. Boy Was I Wrong!

Same Goes for your trophies, awards and job.


This is one of my biggest talking points in all my public speeches I give. It always gets snickers from some meathead in the back and it always puts a questioning look on others face. Why is a strength coach telling me he doesn’t care about any of this? Isn’t this his job?


Don’t get me wrong, I’m not a complacent "you're good the way you are and shouldn't strive to be greater" type guy. I have a side to me that I can turn on to get shit done, that allows me to be uber competitive, that allows me to do things others wouldn’t. Ask people I’ve competed against before; I have a not nice side. It’s a side that has allowed me to succeed before in a materialist world. It’s a side that if I allow, can take over and makes me obsess over something. It’s something I think is a very powerful tool for me if I use it right. I also understand that you want respect from others, you want to impress that cute girl, you want to feel good in the moment and these things will do that for you. But I also know the pitfall to them and where it can lead you to. The valleys it can trap you in and that fleeting sense of satisfaction you feel and then the emptiness you feel when you look back on what it took for you to get there. Nobody fucking cares about your biceps, your trophies or your awards. They care about how you treat others and how you are living your life.


I’ve learned this lesson the hard way and I never want an athlete I coach to have to learn this the way I did. So, my goal is to cover a couple things that keeps you away from this.


1) Have a Why

2) Have a Rock

3) Have a Lightbringer


Have a Why


Why do you do what you do? If its for some of the reasons mentioned above, wanting to impress or gain respect from others or you’re expecting it to fill some sort of fulfillment within you, I have some tough news for you, its not going to work. It’ll make you feel good for a bit; you’ll smile, you’ll think you’re on top of the world, but the flood is coming, it always does. So, develop a reason for doing what you are doing, that is greater than yourself. Something that allows you to use your talents and success to accomplish something so much greater than a award you get and if you’re on the path I bet that award still comes and I bet it’ll mean a whole lot more to you that you were living out your why than that piece of paper did. What’s the best way to find a why? What means the most in the world to you and how could you make that better? Is it your family or your community? Maybe you play or work to better them and pay back everything they have put into you. Find a why that is greater than yourse